Spending thousands of dollars on a mattress that, by volume, is mostly air may sound as ridiculous as paying inflated prices for bottled water. But with some marketing magic and a few enticing extras, real or imagined, anything can happen. Sleep Number, the most successful brand in the adjustable air-bed category, offers 11 models with varying levels of cushioning, all of which can be puffed up to your desired firmness level with just the touch of a button. If you sleep alone and have a consistent firmness preference, Sleep Number is an overpriced option. But for couples with vastly different tastes in mattress firmness, those adjustable, air-filled chambers could be worth it.
Source: NY Times – Wirecutter