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If you’re looking for some escape from the doom and gloom of the markets, my colleague Sarah Butler has the inside tale on John Lewis’ new Christmas advert (yep, it’s that time of year already).
Over the past decade the retailer’s festive ad has become a big annual TV moment that kicks off the Christmas shopping season.
Its campaigns – from the Hare and the Bear in 2013 to Monty the Penguin in 2014 and last year’s Excitable Edgar the dinosaur – have specialised in heart-warming tales of cute characters to part shoppers from their cash in the department store. And they have been viewed millions of times online.
But 2020 has been a different year. So different, according to the retailer, that they even toyed with abandoning a Christmas campaign altogether.
Instead it has come up with a pandemic theme of kindness and giving to charity, rather than giving presents, but still with appealing animals, children and snowmen.
The two-minute ad, which will be aired online from Friday morning and then debut on TV during ITV’s The Voice on Saturday, is being used to promote a Give a Little Love charity campaign. It aims to raise £5m over Christmas to help 100,000 families through food redistribution charity FareShare and Home-Start and other charities chosen locally by stores.
Introduction: Stocks fall as vaccine excitement wanes
Source: The Guardian
Keyword: Stocks sink as Covid vaccine excitement fades – business live | Business