Despite Apple products’ apparent ubiquity in many people’s lives, it can be shockingly hard to find a good deal on things that seem to be so common. It can be months after launch before big-box stores start offering even modest deals on iPads, cutting prices on AirPods, or putting the Apple TV on sale. iPhone deals pop up, but they often take the form of bonuses like gift cards instead of price cuts, and many other Apple products rarely see drops of more than 5% or 10%.
If you can wait for Amazon’s annual event, the best Amazon Prime Day deals often include a wider variety of good deals on Apple gear than what’s available the rest of the year. And Black Friday sales sometimes clear out perfectly fine last-generation models, such as older Apple Watches, with steeper price drops. To help you capitalize on the rare Apple deals that do pop up, we’ve put together a full guide to everything you need to know to get the best prices on Apple Watches, iPhones, AirPods, MacBooks, iPads, chargers, cases, and more. Be sure to check out our Deals page for the most recent discounts we’ve found.