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“Cheap” doesn’t necessarily mean “inferior” when it comes to beauty products. Inexpensive brands are often owned by much larger companies, and benefit from their resources and research in terms of quality and consistency. For instance, the company that makes our mascara pick, L’Oreal Voluminous, also owns Lancome, Urban Decay, and Giorgio Armani. Don’t mistake branding for quality.
Also, drugstore brands don’t cost a fortune, so you don’t have to think twice about using liberally (important with sunscreen) and tossing frequently (even expensive mascara expires in three months). This is related to one of my favorite life tips: If you took the plunge on an expensive beauty product, don’t try to save it for special occasions—use the hell out of it! You deserve it, and more important, it will not be good forever.
Source: NY Times – Wirecutter
Keyword: The Best Drugstore Makeup, Hair, and Skincare Products